The Unexpected Combo That Transformed My Marketing Approach
When people hear that I’m a marketer, they usually assume I spend my days running ad campaigns and crunching data—and they’re not wrong. But what they often don’t realize is that two of the most powerful influences on how I market today didn’t come from business school or marketing textbooks. They came from studying sales psychology—and music.
I know that sounds like an odd mix. But stick with me. Over the years, I’ve come to realize that both fields teach you how to connect with people on a deeper level, how to recognize patterns in human behavior, and how to tell stories that move people to act. If you’re a marketer who wants to stand out, these two disciplines can give you a serious edge.
Sales Psychology: The Blueprint for Human Decision-Making
At its core, marketing is about influence. You’re trying to guide someone from interest to action—whether it’s buying a product, booking a call, or signing up for a service. That’s where sales psychology becomes your secret weapon.
When I began studying sales psychology, everything changed. I stopped thinking like a marketer and started thinking like a customer. I began asking questions like:
- What fears are holding them back from making a decision?
- What desires are they really chasing—even if they don’t say it out loud?
- What’s their internal dialogue when they see an ad or a landing page?
Understanding the emotional triggers behind decision-making helped me stop guessing and start crafting messages that resonate on a human level. It’s not about manipulation—it’s about alignment. When your message speaks directly to someone’s pain points and aspirations, you don’t have to push. You just have to present the right solution at the right time.
Music: The Language of Emotion and Rhythm
So where does music fit into this? Surprisingly, everywhere.
I’ve always had a passion for music. Whether I’m producing, playing, or just listening, I’ve learned that music isn’t just sound—it’s emotion in motion. Great songs follow a structure. They build tension, create release, and make you feel something deeply.
That’s exactly what great marketing does too. It follows a rhythm. It has pacing, cadence, and flow. If your message is too rushed, it feels like noise. Too slow, and it loses impact.
Think about how music hooks you:
- There’s an intro (awareness)
- A verse that tells a story (education)
- A chorus that repeats the core idea (reinforcement)
- And a bridge that shifts energy before the final payoff (call to action)
I started applying those same musical structures to my email campaigns, ad copy, landing pages, and even sales scripts. The result? Higher engagement. More conversions. And campaigns that just feel better—to both me and the customer.
The Intersection: Storytelling, Timing, and Empathy
What both sales psychology and music have taught me is this: people don’t buy products—they buy feelings. They want to feel understood, supported, and inspired. Whether they’re clicking on an ad or walking into a store, they’re driven by emotion more than logic.
When you understand this, your marketing evolves. You stop shouting features and start telling stories. You stop pushing and start pulling. You begin to craft messages that flow like a good song and persuade like a great salesperson.
For example, in our work at Herculeads, we help home improvement companies attract high-quality leads. But we don’t just talk about “lead volume” or “click-through rates.” We frame our messaging around what the contractor really wants: more consistent jobs, less stress, and the freedom to grow their business.
We mirror their internal dialogue. We strike the right emotional notes. And we make our message move—just like music does.
Why This Matters in 2025 and Beyond
Let’s face it: marketing is getting more competitive by the day. AI is automating content, social media is oversaturated, and consumer attention spans are shorter than ever. The marketers who will stand out in the next decade aren’t the ones who shout the loudest. They’re the ones who connect the deepest.
That’s why I believe the future belongs to marketers who master empathy, rhythm, and persuasion. And those are exactly the skills you develop when you study both sales psychology and music.
You learn how to write copy that moves people. You understand the beat of a customer journey. You see patterns others miss. You turn a bland message into something that sings.
Be More Than a Marketer
Marketing isn’t just a job—it’s a craft. And like any craft, it’s shaped by what you study, what you practice, and how you think. For me, studying sales psychology gave me the tools to understand why people make decisions. Studying music gave me the instincts to present those decisions with clarity, flow, and emotional resonance.
So if you’re a marketer who wants to level up, don’t just study marketing. Study what influences it. Study the art of conversation and the structure of a great song. The more tools you have in your toolkit, the more powerful your message becomes.
Because at the end of the day, we’re not just selling products—we’re composing experiences. And when you strike the right chord, people don’t just listen. They act.