The Rhythm of Results: Using Music Principles to Structure High-Converting Campaigns By Kwesi Alleyne
Music and Marketing: More Alike Than You’d Think When people find out that I’m both a marketer and a music enthusiast, they usually see those two passions as separate lanes. But for me, they’re deeply connected. As the Director of Marketing and a co-founder of Herculeads, I spend my days helping home improvement companies generate […]
From Clicks to Clients: Building Trust in a Digital-First Marketing World By Kwesi Alleyne
Clicks Are Cheap—Trust Is Everything In today’s fast-paced digital marketing world, it’s easy to get caught up in the numbers—click-through rates, impressions, conversions. At Herculeads, where we specialize in lead generation for home improvement companies, we deal with metrics every day. But if there’s one lesson I’ve learned from working with contractors across the country, […]
Why Every Marketer Should Study Sales Psychology and Music By Kwesi Alleyne
The Unexpected Combo That Transformed My Marketing Approach When people hear that I’m a marketer, they usually assume I spend my days running ad campaigns and crunching data—and they’re not wrong. But what they often don’t realize is that two of the most powerful influences on how I market today didn’t come from business school […]